State of New Jersey Politics Presented at May Dinner Meeting
Social Media Strategies in Bank Marketing Mini-Session Topic
The “State” of New Jersey politics and the effect on the banking industry was the subject of an engaging presentation at the Chapter’s May Dinner Meeting. The event was held on May 16, 2012 at the Stony Hill Inn in Hackensack.

Michael Affuso, Senior Vice President and Director of Governmental Relations from the New Jersey Bankers Association was the keynote speaker. Michael discussed a series of pending developments in the State and local political arena and shared his expectations regarding how these issues will ultimately be resolved.

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Michael Affuso presentation
Featured dinner speaker Michael Affuso, Director of Governmental Affairs, New Jersey Bankers Association, presented The State of New Jersey Politics.

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Michael Affuso presentation
Michael Affuso discusses a series of contemporary developments in the New Jersey political arena at the May Dinner Meeting.

Michael touched on the key races in the fall elections in the State including the fierce competition in the Congressional race between Bill Pascrell and Steve Rothman, two long-time political allies now turned opponents due to the loss of a seat in the House of Representatives resulting from redistricting in New Jersey. Michael confidently predicted that incumbent Governor Chris Christie will resoundingly win reelection in the fall.

He noted the probability of a minimum wage increase although it would not be substantial. Michael also reported that the State budget, totaling $30 billion for the fiscal year ending June 30, is yet undetermined. He also discussed the benefits for banks regarding the electronic filing of commercial real estate foreclosures.

Michael answered a number of pertinent questions from the Chapter Membership ranging from student loan debt to the effect on interest rates from the fall presidential election.

Your eBank Brand was the topic of the Mini-Session held prior to the cocktail hour. John Siracusa, CEO of mOSa eBank Marketing Services, provided a very timely marketing presentation where attendees learned how to measure a bank’s brand in the community as well as strategies to improve their reach using social media and other techniques.

John explained how a successful bank’s social media strategies differ from those utilized by national brands. He noted that a successful customer conversion strategy involves utilizing relevant content that engages the customer. He stressed the importance of measuring the success of a marketing program in order to evaluate the attainment of the program’s goals.

Chapter Members had the opportunity to exchange ideas without the need for social media “devices” during an extended cocktail hour following the Mini-Session.

Topics and Speakers

State of New Jersey Politics

Michael Affuso Photo
Michael Affuso, Esq.
Senior Vice President
Director of Gov't. Relations
New Jersey Bankers Association

908-272-8500 Ext. 628

Your eBank Brand

John Siracusa Photo
John Siracusa
eBank Marketing Services

201-941-1458 Ext. 708

Slide Presentation

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John Siracusa FMS presentation photo
John Siracusa from mOSa eBank Marketing Services presented Your eBank Brand during the afternoon Mini-Session.

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FMS May 2012 Speakers
Immediate Chapter Past President, Joe Coccaro (c), entertains speakers Michael Affuso (l.) and John Siracusa during the cocktail hour.